Every like becomes a byte: algorithms are the trend hunters of the future!


Goodbye to those long searches conducted by trend hunters around the world: nowadays, the new trends are tracked by billions of data stored in specific data bases: algorithms are the future of fashion! All our online activities are turned into bytes to be analysed and scanned: millions of digital traces which, filtered and analysed, become a valuable source of information for companies, which can thus discover their customers’ tastes in great detail.
The key to success? To go beyond "simple" quantitative analysis. Huge quantities of data must be reprocessed through qualitative insights, creating a successful approach in targeting strategies, in logistics management, production, storage, buying and visual merchandising. In other words, this means to be able to offer customers exactly what they want, learning to produce it in the exact quantity they want it and thus without wasting raw materials, in the place and at the time when they want it. To apply Artificial Intelligence to predict demand and improve customers’ experience might significantly reduce the margin of error.
Not surprisingly, staff of companies like Zara include as many mathematicians as designers: computer scientists match sales data in real time with current trends to find more about consumers’ expectations in an increasingly automated system which mixes data, artificial intelligence and robotics, thereby giving life to collections that are always in line with current trends.
Also Amazon has been working on its AI Fashion Designer, a system that can develop the skills of stylists and designers by analysing high fashion images and then design new items that are in line with current trends. In essence: also creativity can be a formula. Cybernetics, data analysis, automation, neuroscience and artificial intelligence are already at the service of fashion.
In the meantime Federico Marchetti, Founder and CEO of the Ynap group,  has already launched 8 by Yoox, the first clothing brand managed by Big Data (we discussed this here). We are no longer talking about the future; the future is here and it is in Italy.